Board of Directors, Executive Team and Fiscal Council
The Board of Directors of Smart Fit is the collegial deliberative body responsible for the creation, monitoring and implementation of the company’s general business policies, including its long-term strategy. It is also responsible, among other duties, for the appointment and supervision of Smart Fit’s upper management.
The Board of Directors will be composed of 9 (nine) members elected and impeachable by the general shareholders’ meeting, with a unified term of 2 (two) years, with possible re-election.
Of the members of the Board of Directors, at least 2 (two) or 20% (twenty percent), whichever is greater, must be independent advisors, according to the definition of the New Market Regulation, and the appointment of those for the Board of Directors as independent advisors must be decided at the shareholders’ general meeting that elects them.
The chairman of the Board of Directors shall be appointed by the General Shareholders’ Meeting that elects the members of the Board of Directors.
Meetings of the Board of Directors may be convened by any of its members and must occur ordinarily once every 3 (three) months, or extraordinarily whenever necessary.
The deliberations at the meetings of the Board of Directors shall be approved by a (favorable) vote of at least a simple majority of the members of the Board of Directors.
At the Ordinary General Shareholders’ Meeting of April 25, 2024, the company’s advisors were elected.
The shareholders also approved the characterization of Ms. Cláudia Elisa de Pinho Soares, Mr. Wolfgang Stephan Schwerdtle and Mr. Ricardo Lerner Castro as independent members of the Board of Directors of the company, considering that, after the analysis of their provided declarations, their curriculum and their professional histories, they were found eligible with regards to the criteria of Independence established under the terms of B3 New Market Regulation and CVM Resolution nº 80, of March 29th , 2022 as amended (“CVM Resolution 80”).
- Board of Directors
- Executive Team
- Fiscal Council
President
Daniel Sorrentino is a Managing Partner & Brazil’s Country Manager. Mr. Sorrentino is primarily responsible for managing the Brazilian office, BRL denominated products and strategies. Mr. Sorrentino was the Chief of Portfolio Management of the PE Group since 2017. Within that position he was responsible for the Management and Transformation Team which included the Operating Partners Group and the value creation team. In that position he was responsible for overseeing 22 companies of our PE portfolio with total Revenues above USD 3billion and over 30,000 employees. Mr. Sorrentino has also worked in several investments and acquisitions in our Private Equity group since 2009. He had a leadership role on PE portfolio companies, including Chairman of Alliar since 2011 and Bioritmo/ SmartFit since 2010. Mr. Sorrentino joined Patria in 2001 and became a partner in 2009. From 2003 to 2007, Mr. Sorrentino worked at Anhanguera Educacional leading the M&A team. Prior to that, Mr. Sorrentino worked at DASA in the M&A initiative and for Fotoptica as a business analyst. Mr. Sorrentino holds a bachelor’s degree in Business Administration from Fundação Getulio Vargas (FGV). – Business Administrator graduated from FGV and partner of Pátria since 2009, acting, since 2001, as responsible for new businesses of Pátria Private Equity. From 2005 to 2006, Mr. Sorrentino worked at Anhanguera, in the education industry, as a business analyst and planning manager, and from 2003 to 2005 at Anhembi Morumbi, in the education industry, as a financial analyst. Prior to that, Mr. Sorrentino worked at Dasa, a laboratory and diagnosis company, in the area of M&A initiatives, and at Fotóptica, an optical retailer company, as a business analyst. Since 2010, Mr. Daniel Sorrentino has been part of the Smart Fit group. Mr. Daniel Sorrentino is also a member of the board of Directors of Centro de Imagem Diagnósticos S.A., Tenco, BSL, and other companies.
Member
Mr. Luis Felipe is Partner and Head of New Business at Private Equity Brazil. The main responsibility of Mr. Cruz is to administer and supervise new investment activities in the Private Equity business unit in Brazil. Mr. Cruz joined Pátria in 2010 and became partner in 2019. Since joining Pátria in 2010, Mr. Cruz has been involved in several investments in different sectors. started as member of Anhanguera’s M&A team, becoming Microlins’ Business Development Director until its divestment in 2010. Since then, he has led the Private Equity Investments team in more than 80 deals. In addition, he served as a member of the several portfolio companies, including Alliar and Alper Seguros. Luis Felipe Cruz holds a degree in Business Administration from Fundação Getúlio Vargas (FGV).
Member
Edgard Corona, chemical engineer, founding partner and CEO of Smart Fit, has more than 30 years of experience in the fitness industry, and received the EY Entrepreneur of the Year award in Brazil in 2016. He strongly believes in a horizontal management format and the autonomy of a team focused on business expansion. In 2009, after participating in the Roundtable with industry entrepreneurs from different countries, he created Smart Fit, which is currently present in 13 countries. In 2019, the chain opened a new unit every 16 hours, firmly following in its purpose to make high-standard fitness accessible to the largest number of people. Since the beginning of the Covid-19 pandemic, Edgard has led numerous biosecurity initiatives in gyms, as well as tirelessly fought for the survival of the fitness industry. Edgard has received the Entrepreneur of the Year Award, in the Master category, awarded by Ernst Young.
Member
Responsible for Smart Fit’s business in Brazil since 2010. Before that, Mr. Diogo worked as an analyst at Itaú Unibanco, a financial institution. Prior to being elected as Chief Operating Officer, Mr. Diogo was responsible for the financial planning and pricing of the products. Mr. Diogo holds a BA degree from INSPER and has more than 9 years of experience. Currently, Mr. Diogo is also a director at the company’s main subsidiaries.
Independent Member
He joined GIC in 2009 in London. In 2011, he joined the team of the GIC office in New York and, in 2014, moved to São Paulo to open the GIC office in Brazil and take over as Head of the Brazilian office. Prior to joining GIC, Wolfgang worked in private equity at MidOcean Partners, Cambridge Capital and Madison Dearborn Partners, as well as in investment banking at Goldman Sachs. Wolfgang holds a degree in Business Administration from the University of Oxford, an MBA from the University of Chicago Graduate School of Business and a PhD from the European Business School.
Independent Member
Mr. Ricardo Castro is Head of CPPIB South America, in São Paulo. Prior to joining CPPIB in 2018, Ricardo was a director at Lone Star Funds. Ricardo also served as Vice President of TPG Capital and was an associate at J. P. Morgan. Ricardo holds a bachelor’s degree in economics from the University of São Paulo and holds the title of CFA Charterholder.
Member
Mr. Thiago Lima Borges held the position of CFO and IRO of the Smart Fit group, and also administrator it’s subsidiaries since 2017. Mr. Thiago has more than 20 years of professional experience, having been Corporate Vice President, Chief Financial Officer, and IRO of Arezzo&Co for eight years and Chief Investment Officer at Tarpon Investimentos S.A., in which was responsible for covering investments in the consumer/ retail industries. Prior to that, for five years, he worked at Braskem S.A. in several strategic departments, where he was in charge of controlling operational investments and strategic planning of the Vinyls division. Mr. Thiago began his career at Ernst & Young, advising clients in various industries such as chemical, energy and banking in the consolidation of their financial statements. Mr. Thiago holds a bachelor’s degree in business administration from Universidade Salvador – UNIFACS and MBA from Stanford University, California, USA.
Member
Mr. Felipe has more than 13 years of experience in Private Equity and Venture Capital. Before the foundation of Cloud9 in 2021, focused on investing in the technology, Mr. Felipe was a Director at Softbank Latin America Fund, being one of the first employees of the São Paulo office, participating in transactions in the healthtech, SaaS and wealth management industries. Previously, Mr. Felipe held the position of Vice President at GIC, where he led transactions in the technology, education, healthcare and consumer industry in the São Paulo, New York and Singapore offices. During this period, Mr. Felipe participated in the investment in SmartFit and accompanied the company between 2014 and 2019.
Independent Member
Ms. Cláudia Elisa de Pinho Soares also serves as a certified counselor by Experience (CCA+) by the IBGC. Ms. Claudia has more than 30 years of professional experience, in C-level positions in the following companies: AmBev (17 a), GPA (4 a), Via (1 a), Votorantim Cimentos (3 a), 106 FNAC (1 a) and Grupo NC/ EMS (2 a). For 11 years, has served on Boards of Directors and Advisory Committees (Audit Committee, Strategy Committee and Head of People, Innovation and Sustainability Committees) in companies such as Tupy, Even, Totvs and Arezzo&Co. Currently, holds the position of member of the Board of Directors of Camil Alimentos, BP São Paulo and Grupo Cassol. Ms. Claudia holds a degree in Business Administration from PUC-RJ, an MBA in Business from INSEAD (France) and an MBA in Human Resources from FIA.
CEO
Edgard Corona, chemical engineer, founding partner and CEO of Smart Fit, has more than 30 years of experience in the fitness industry, and received the EY Entrepreneur of the Year award in Brazil in 2016. He strongly believes in a horizontal management format and the autonomy of a team focused on business expansion. In 2009, after participating in the Roundtable with industry entrepreneurs from different countries, he created Smart Fit, which is currently present in 13 countries. In 2019, the chain opened a new unit every 16 hours, firmly following in its purpose to make high-standard fitness accessible to the largest number of people. Since the beginning of the Covid-19 pandemic, Edgard has led numerous biosecurity initiatives in gyms, as well as tirelessly fighted for the survival of the fitness industry. Edgard has received the Entrepreneur of the Year Award, in the Master category, awarded by Ernst Young.
CFO
Mr. André holds the position of Financial Director of the Company and member of the Ethics Committee, was responsible for the Smart Fit’s International Operations for 8 years, as well as the head for New Businesses and M&A activities. Prior to this role, Mr. Pezeta was the CEO and CFO of Smart Fit Mexico for a year, and the officer in charge of the expansion of Smart Fit in Brazil for 5 years. Before joining Smart Fit, Mr. André, who has 13 years of professional experience, was a Director for Pátria Investimentos, working in M&A and Private Equity areas. Mr. André has a degree in Production Engineering from the University of São Paulo. Mr. André currently holds the position of member of the Board of Directors of Progen S.A. and member of the Board of Directors of Charlie Tecnologia e Acomodações S.A.
COO
Mr. Diogo is Chief Operating Officer – COO – for Smart Fit Brazil since 2010, leading the expansion of the group in the country and also the financial planning and pricing activities during some of these years. He is also an officer for some subsidiaries of Smart Fit group. Prior to that, Mr. Diogo has worked at Itaú Unibanco’s trading desk. Diogo has a bachelor degree in Business from INSPER, with over 9 years of professional experience.
General Legal Officer, Compliance, Data Protection and ESG
Mrs. Juana Melo Pimentel has been the Legal Director, Compliance, Data Protection, and ESG Latam of the Smart Fit Group since March 2020. She holds a degree in law from the Faculdades Metropolitanas Unidas-FMU, has an LLM in Corporate Law from Insper, and has completed two specializations in Business Law from PUC and the New Civil Code from Insper. With over 26 years of professional experience, in recent years, Mrs. Juana served as the Legal Director of CVC Corp for 1 year and 6 months, worked for 6 years as the National Legal Director of Grupo Bandeirantes de Comunicação, and before that, for 8 years, she worked at Camargo Corrêa Desenvolvimento Imobiliário as the Legal and Institutional Relations Director.
CTO
Mr. Gregianin has been with Smart Fit since 2009. Since 2017, he has been Smart Fit’s Chief Technology Officer – CTO. Prior to that, he worked as the software development manager for the group, implementing all systems currently used by Smart Fit’s Latin American operations. Before joining the group, Mr. Gregianin has worked as the head of software engineering for several Brazilian start-up companies, developing the core architecture for the systems of these companies. Mr. Gregianin has a bachelor degree in Computer Science from Uninove – SP, with more than 18 years of experience in the industry.
Investor Relations Director
Mr. José Luís Rizzardo currently holds the position of Investor Relations Director of the company, and is also responsible for the Company’s M&A area, working on the strategic planning front with the CFO from July 2020 to December 2021. Mr. Rizzardo also holds positions in the administration of companies controlled by the Group, having held the position of Financial Director of Queima Diária. Before joining the Company, he worked at Patria Investimentos in private equity and M&A in the healthcare sector at Banco BTG Pactual, in equity research in the Food & Beverages, agrobusiness and banking and financial service sectors. He has a Bachelor’s degree in Business Administration from São Paulo School of Business Administration – FGV.
Expansion Director
Mr. Itamar has a degree in law and has held the position of Expansion Director since 2024, having started his career at Smart Fit in May 2017, taking the position of Commercial and Expansion Director of own units and franchises. In 2018, Mr. Itamar took over expansion into Latin America, approving points and acting as manager of the expansion committee. Currently, is responsible for the operations in Brazil and Latin America. Mr. Itamar served as expansion manager at Ponto Frio and national expansion manager at Via Varejo until 2012.
Effective Member
Helena Penna has a degree in economics from the Pontifical Catholic University of Rio de Janeiro, and is a member of the Fiscal Council of Grupo Mateus, based in Maranhão, Brazil; member of the Board of Directors and the Audit Council of Enjoei; and a member of the Fiscal Council of the Climate and Society Institute. She worked as a strategic consultant for e-Commerce, omnichannel and digital transformation operations at OMNI55 from May 2019 to December 2022, and was member of the Fiscal Council of Lojas Renner. In 2008, she was Chief Operations Officer of the E-Commerce Division of Grupo Pão de Açúcar. Prior to that, she was Sales Manager at Americanas in 2001. Moreover, she declares that: (i) she was not subject, in the last five years, to any criminal conviction, conviction in administrative proceeding of the Securities and Exchange Commission of Brazil (CVM), or any final and unappealable court or administrative conviction that suspended or prevented her from exercising any professional or business activity; and (ii) she is not considered a politically exposed person, pursuant to CVM Instruction 617/19.
Substitute
Expert in finance and structuring of digital transformation projects. Currently, she is partner and CEO at Omni11 Consultoria, partner at Viral Conteúdo, member of the Fiscal Council of Locaweb, member of the Audit Committee of Enjoei and member of the Advisory Board of Comida Invisível. She has a degree in business administration from Mackenzie University, an MBA in finance from Insper and has completed the Advanced Boardroom Program for Women (ABP-W) at Saint Paul business school. Moreover, she declares that: (i) she was not subject, in the last five years, to any criminal conviction, conviction in administrative proceeding of the Securities and Exchange Commission of Brazil (CVM), or any final and unappealable court or administrative conviction that suspended or prevented her from exercising any professional or business activity; and (ii) she is not considered a politically exposed person, pursuant to CVM Instruction 617/19.
Effective Member
Mr. Rubens has a degree in engineering from the Polytechnic School of the University of São Paulo (USP) and a master’s in Industrial Engineering from Stanford University, USA. He has solid experience in leadership positions in Finance, Marketing, Operations, Technology and business administration at Brazilian and multinational companies, such as DuPont, Petroquímica União, Umoe BioEnergy and Cabot. He is the founder of PoliStart, a developer of startups, and Poli Angels, a group of angel investors, focused on value creation, innovation, digital transformation and sustainable growth. He serves on the boards of the following organizations: Great Place To Work (GPTW), Chemical Abstracts Service (ACS), Brazilian Chemical Industry Association (ABIQUIM), Copersucar, American Chamber of Commerce (AMCHAM), National Quality Foundation (FNQ), Superior Council for Environmental Issues (COSEMA ), Federation of Industries of the State of São Paulo (FIESP), Brazilian Refrigeration, Air Conditioning, Ventilation and Heating Association (ABRAVA), Brazilian Association of Producers of Artificial and Synthetic Fibers (ABRAFAS) and Brazilian Textile and Clothing Industry Association (ABIT). Moreover, he declares that: (i) he was not subject, in the last five years, to any criminal conviction, conviction in administrative proceeding of the Securities and Exchange Commission of Brazil (CVM), or any final and unappealable court or administrative conviction that suspended or prevented him from exercising any professional or business activity; and (ii) he is not considered a politically exposed person, pursuant to CVM Instruction 617/19.
Substitute
Luciana has solid educational background, including an undergraduate degree in System Analysis and Data Processing, graduate degree in Finance, Accounting and Controllership, and in Business Administration and Compliance, and has completed continuing education programs at the Brazilian Corporate Governance Institute (IBGC). As an executive, she held second line leadership positions for 10 years and also worked for 20 years at major international business consulting firms such as PwC, EY and BDO Directa. She has a director certification from the IBGC (CCA Level) and participated in the Third Batch of Mentoring on the Board of Directors for women at the IBGC. She is also member of the Women Corporate Directors (WCD) and independent member of the Audit and Risks committees of Banco da Amazônia and the Minas Gerais Development Bank (BDMG). Moreover, she declares that: (i) she was not subject, in the last five years, to any criminal conviction, conviction in administrative proceeding of the Securities and Exchange Commission of Brazil (CVM), or any final and unappealable court or administrative conviction that suspended or prevented her from exercising any professional or business activity; and (ii) she is not considered a politically exposed person, pursuant to CVM Instruction 617/19.
Effective Member
Evelyn Veloso has a degree in accounting from the State University of Rio de Janeiro and an MBA from IBMEC-Rio. She has over 15 years of financial and business restructuring experience in service companies in the real estate and tourism sectors. She was controller at Brasil Brokers Participações, a publicly-held real estate company, from 2015 to 2020, and is currently controller at Grupo Cataratas, a tourism operator. Evelyn is a member of the Fiscal Council of Espaçolaser, a beauty services company, in her second term, and a member of the Audit Committees at CVC and Technos. Moreover, she declares that: (i) she was not subject, in the last five years, to any criminal conviction, conviction in administrative proceeding of the Securities and Exchange Commission of Brazil (CVM), or any final and unappealable court or administrative conviction that suspended or prevented her from exercising any professional or business activity; and (ii) she is not considered a politically exposed person, pursuant to CVM Instruction 617/19.
Substitute
He serves as a substitute member of the Company’s Fiscal Council, as well as currently holds the positions of Member of the Fiscal Council of Eldorado Celulose, Chairman of the Board of Directors of IBEF-SP and member of the Advisory Board of Paper Excellence. He also served as a board member at Cromex, Exec, in companies invested in Eurofarma and at Damovo UK. In recent years, Mr. Luis has also held the position of Chief Financial and Administrative Officer of Eurofarma. Mr. Luis holds a degree in Accounting from the University of Buenos Aires, Argentina. Mr. Luis Felipe Schiriak does not hold positions in other third sector societies or organizations.