Board of Directors and Executive Team

Daniel Sorrentino is a Managing Partner & Brazil’s Country Manager. Mr. Sorrentino is primarily responsible for managing the Brazilian office, BRL denominated products and strategies. Mr. Sorrentino was the Chief of Portfolio Management of the PE Group since 2017. Within that position he was responsible for the Management and Transformation Team which included the Operating Partners Group and the value creation team. In that position he was responsible for overseeing 22 companies of our PE portfolio with total Revenues above USD 3billion and over 30,000 employees. Mr. Sorrentino has also worked in several investments and acquisitions in our Private Equity group since 2009. He had a leadership role on PE portfolio companies, including Chairman of Alliar since 2011 and Bioritmo/ SmartFit since 2010. Mr. Sorrentino joined Patria in 2001 and became a partner in 2009. From 2003 to 2007, Mr. Sorrentino worked at Anhanguera Educacional leading the M&A team. Prior to that, Mr. Sorrentino worked at DASA in the M&A initiative and for Fotoptica as a business analyst. Mr. Sorrentino holds a bachelor’s degree in Business Administration from Fundação Getulio Vargas (FGV). – Business Administrator graduated from FGV and partner of Pátria since 2009, acting, since 2001, as responsible for new businesses of Pátria Private Equity. From 2005 to 2006, Mr. Sorrentino worked at Anhanguera, in the education industry, as a business analyst and planning manager, and from 2003 to 2005 at Anhembi Morumbi, in the education industry, as a financial analyst. Prior to that, Mr. Sorrentino worked at Dasa, a laboratory and diagnosis company, in the area of M&A initiatives, and at Fotóptica, an optical retailer company, as a business analyst. Since 2010, Mr. Daniel Sorrentino has been part of the Smart Fit group. Mr. Daniel Sorrentino is also a member of the board of Directors of Centro de Imagem Diagnósticos S.A., Tenco, BSL, and other companies.

Mr. Luis Felipe is Partner and Head of New Business at Private Equity Brazil. The main responsibility of Mr. Cruz is to administer and supervise new investment activities in the Private Equity business unit in Brazil. Mr. Cruz joined Pátria in 2010 and became partner in 2019. Since joining Pátria in 2010, Mr. Cruz has been involved in several investments in different sectors. started as member of Anhanguera’s M&A team, becoming Microlins’ Business Development Director until its divestment in 2010. Since then, he has led the Private Equity Investments team in more than 80 deals. In addition, he served as a member of the several portfolio companies, including Alliar and Alper Seguros. Luis Felipe Cruz holds a degree in Business Administration from Fundação Getúlio Vargas (FGV).

Soraya is a founding partner and executive director of the Smart Fit Group, which is present in 13 countries and has more than 900 units and 2.5 million customers. She makes it a top priority to maintain the high standard of services at the clubs while making fitness for women and men accessible throughout Latin America. Before joining Smart Fit, Soraya worked in journalism at the Rede Globo TV branch in Campinas and was the owner of a relevant press advisory agency.

Edgard Corona, chemical engineer, founding partner and CEO of Smart Fit, has more than 30 years of experience in the fitness industry, and received the EY Entrepreneur of the Year award in Brazil in 2016. He strongly believes in a horizontal management format and the autonomy of a team focused on business expansion. In 2009, after participating in the Roundtable with industry entrepreneurs from different countries, he created Smart Fit, which is currently present in 13 countries. In 2019, the chain opened a new unit every 16 hours, firmly following in its purpose to make high-standard fitness accessible to the largest number of people. Since the beginning of the Covid-19 pandemic, Edgard has led numerous biosecurity initiatives in gyms, as well as tirelessly fought for the survival of the fitness industry. Edgard has received the Entrepreneur of the Year Award, in the Master category, awarded by Ernst Young.

Responsible for Smart Fit’s business in Brazil since 2010. Before that, Mr. Diogo worked as an analyst at Itaú Unibanco, a financial institution. Prior to being elected as Chief Operating Officer, Mr. Diogo was responsible for the financial planning and pricing of the products. Mr. Diogo holds a BA degree from INSPER and has more than 9 years of experience. Currently, Mr. Diogo is also a director at the company’s main subsidiaries.

Mr. Leonardo is a Director of Patria Investments, working in the Private Equity area since 2014, developing new theses and leading transactions in several sectors. Since 2015, it has helped Smart Fit in its inorganic and international expansion efforts. He holds a degree in Economics from the University of São Paulo – FEA/USP and obtained his CFA certification in 2015, having more than 10 years of professional experience. Previously, he worked in the Investment Banking area of ​​the bank Credit Suisse, working on IPOs and M&As. He began his career in Equity Research at Barclays, covering the Strategy and Real Estate sectors.

He joined GIC in 2009 in London. In 2011, he joined the team of the GIC office in New York and, in 2014, moved to São Paulo to open the GIC office in Brazil and take over as Head of the Brazilian office. Prior to joining GIC, Wolfgang worked in private equity at MidOcean Partners, Cambridge Capital and Madison Dearborn Partners, as well as in investment banking at Goldman Sachs. Wolfgang holds a degree in Business Administration from the University of Oxford, an MBA from the University of Chicago Graduate School of Business and a PhD from the European Business School.

Mr. Ricardo Castro is Head of CPPIB South America, in São Paulo. Prior to joining CPPIB in 2018, Ricardo was a director at Lone Star Funds. Ricardo also served as Vice President of TPG Capital and was an associate at J. P. Morgan. Ricardo holds a bachelor’s degree in economics from the University of São Paulo and holds the title of CFA Charterholder.

Edgard Corona, chemical engineer, founding partner and CEO of Smart Fit, has more than 30 years of experience in the fitness industry, and received the EY Entrepreneur of the Year award in Brazil in 2016. He strongly believes in a horizontal management format and the autonomy of a team focused on business expansion. In 2009, after participating in the Roundtable with industry entrepreneurs from different countries, he created Smart Fit, which is currently present in 13 countries. In 2019, the chain opened a new unit every 16 hours, firmly following in its purpose to make high-standard fitness accessible to the largest number of people. Since the beginning of the Covid-19 pandemic, Edgard has led numerous biosecurity initiatives in gyms, as well as tirelessly fighted for the survival of the fitness industry. Edgard has received the Entrepreneur of the Year Award, in the Master category, awarded by Ernst Young.

Current CFO and DRI of Smart Fit, Thiago joined the company in 2017. From 2009 to 2017, Thiago held the position of CFO and DRI of Arezzo & Co, responsible for structuring strategic initiatives to support the company’s accelerated growth and for conducting the company’s IPO process. Previously, Thiago worked at Tarpon Investments as an investment analyst for the retail and consumer sector. Thiago worked for five years at Braskem, in different strategic areas. His last position was as a senior investment analyst in the Vinylics division, responsible for operational investments and strategic planning. Thiago started his career as an auditor at Ernst & Young, working in the chemical, power generation and financial areas. Mr. Borges holds a degree in Business Administration from Salvador University – UNIFACS – and obtained his MBA from Stanford University in California, USA. In 2014 he was elected the best executive of the Brazilian retail industry, awarded by the best Investor Relations Program for small and medium enterprises in Brazil.

Mr. Pezeta has been the Head of Smart Fit’s International Operations for 8 years, as well as the head for New Businesses and M&A activities. Prior to this role, Mr. Pezeta was the CEO and CFO of Smart Fit Mexico and the officer in charge of the expansion of Smart Fit in Brazil. Before joining Smart Fit, Mr. Pezeta was a Director for Pátria Investimentos, one of the largest private equity firms in Brazil. Mr. Pezeta has a bachelor degree in Engineering from Universidade de São Paulo – POLI.

Mr. Diogo is Chief Operating Officer – COO – for Smart Fit Brazil since 2010, leading the expansion of the group in the country and also the financial planning and pricing activities during some of these years. He is also an officer for some subsidiaries of Smart Fit group. Prior to that, Mr. Diogo has worked at Itaú Unibanco’s trading desk. Diogo has a bachelor degree in Business from INSPER, with over 9 years of professional experience.

Ms. Juana Pimentel is the General Counsel for Smart Fit’s LatAm operations since march 2020. Prior to joining the group, Mr. Pimentel has worked as General Counsel for CVC Corporation from 2018 to 2020 and for Grupo Bandeirantes de Comunicação for 6 years. Previously, Ms. Pimentel worked at Camargo Corrêa Desenvolvimento Imobiliário as the General Counsel and Institutional Relations affairs. Ms. Pimentel has a Bachelor Degree in Law from Faculdades Metropolitanas Unidas – FMU. She also has a LLM – Laws of Masters in Corporate Law from Insper and two specialization courses, one in Business Law (PUC) and another one in the New Brazilian Civil Code (Insper).

Mr. Cirino is the Chief Marketing Officer for Smart Fit’s LatAm operations since 2014, having more than 17 years of experience in marketing. Prior to joining the group, Mr. Cirino was the Marketing and Franchise Officer for Abril Educação and Marketing Officer for CNA, both leading educational companies in Brazil.

Mr. Gregianin has been with Smart Fit since 2009. Since 2017, he has been Smart Fit’s Chief Technology Officer – CTO. Prior to that, he worked as the software development manager for the group, implementing all systems currently used by Smart Fit’s Latin American operations. Before joining the group, Mr. Gregianin has worked as the head of software engineering for several Brazilian start-up companies, developing the core architecture for the systems of these companies. Mr. Gregianin has a bachelor degree in Computer Science from FATEC – SP, with more than 16 years of experience in the industry.