In the thirteen countries where Smart Fit is present, we follow the brand’s reputation through social listening tools on social networks and Press share of voice (we are leaders in positive mentions). With this, the company has always been able to monitor its score in real time and act quickly to solve any customer dissatisfaction.
It’s no wonder Smart Fit’s brand health in Latin America has remained above 80 over the last eleven years (considering the scale from 0 to 100) and the company has become a benchmark for a love brand – loved and recommended brand. Of all the Google searches for gyms, 50% mention our name. This is one of the reasons why we are invited to participate in beta testing of new Google and Facebook tools. This means we are the industry leader in awareness and internet search.
Today, Smart Fit is the winner of all 32 major top of mind and love brand Awards in Latin America.